Begin your journey with a single step. We believe in starting small, iterating fast, and learning as we go. There is no perfect time to start, only now.

We answer to ourselves and our customers, not outside investors. This independence allows us to build products we believe in and treat people right.

Corporate language is filled with metaphors of war. We don't want to "crush" the competition or "capture" markets. We just want to do good work and come in peace.

Small teams move faster, communicate better, and care more. We keep our teams small on purpose to avoid bureaucracy and keep the focus on the work.

We are a business, not a startup chasing valuation. We make money by selling useful products for a fair price. Profit gives us freedom.

Decisions are progress. It's better to make a choice and correct it later than to be paralyzed by overthinking. Action beats intention every time.

We work in six-week cycles. It’s long enough to build something meaningful, but short enough to create urgency and see the end in sight.

Our products are the product, not you. We don’t sell your data, we don’t track you across the web, and we respect your privacy above all else.

Splitting the day into equal parts: 8 hours for work, 8 hours for life, and 8 hours for sleep. Balance isn't a bonus, it's a requirement for long-term quality.

Most things can wait. "ASAP" is poison to deep work. We practice asynchronous communication to protect focus and respect people's time.

We celebrate the small businesses, the creators, and the independent operators. You don't need to be huge to be important or successful.

Remote work shouldn't just copy the office environment online. It requires a different set of tools and habits to be truly effective and liberating.

One hour of uninterrupted work is worth four hours of fragmented time. We defend our attention against the constant barrage of notifications.

Consistency is the secret ingredient. Showing up every day and doing the work, even when it's boring, is how you build something that lasts.

Meetings are expensive. They take time from everyone attending. We avoid them whenever possible and keep them short and focused when necessary.

Hustle culture is burnout culture. We don't glorify working late or skipping weekends. Sustained performance comes from rest and recovery.

It's easy to compromise "just this once." But those compromises add up. We hold the line on our values, even when the marginal cost seems low.

Office politics are toxic. We strive for a culture of honesty and transparency, where the best ideas win, regardless of who proposed them.